You just spent five minutes describing to a friend the great experience you had with a business only to realize that you cannot remember its name or the name of its website. If you own a business, this may be a good time to objectively look at its domain name. Are your customers having difficulty remembering its name? It may be time for a new domain name.
Is there a perfect domain name?
If you are searching for the perfect domain name, you can stop right now because it does not exist. A name that may be right for you may be a disaster for someone else. In other words, you need to know how it will be used and the goals you wish to accomplish with it in order to choose a domain name. Instead of thinking in terms of a universally perfect name, your search should be for one that is right for you and that customers can remember.
What should a domain name accomplish?
A domain name does more than serve as the internet address for your website. Some of the other things a domain name does for your business include the following:
Domain names may not be one-size-fits-all, but the memorable ones possess similar characteristics.
What makes a domain name easy to remember?
The good thing about selecting a memorable domain name is the freedom to let your creativity run wild. There are, however, a few common elements shared by most of the better and more memorable domain names, including the following:
As useful as targeted keywords may be to help people remember your domain name, be careful not to give up future flexibility. A targeted domain name be difficult to use in the future should your business expand into new products or services.
A domain name should be easy to pronounce and should not be subject to different spellings. When someone hears your domain name, you want them to be able to type it into a search engine. For example, the words “plane” and “plain” sound the same when spoken, but a person hearing them has a good chance of not using the correct spelling when searching for your website.
Align your domain name with your brand name
The time and effort your enterprise spends developing its brand to make it stand out in the marketplace by creating and building upon brand recognition can also help people find your website by using a domain name that is consistent with your brand. The last thing you want to do is create strong brand recognition that people associate with your enterprise only to leave them wondering how to find your website because your domain name and brand are different.
Get help finding a memorable domain name
The folks at DomainBroker have more than a decade of experience to offer anyone in the market to acquire or sell premium domain names. Learn more by visiting DomainBroker.org.