Building a website might seem easy, especially with the tools available, but there is much to consider. As a business owner, you wouldn’t buy a brick-and-mortar location without a well-thought plan, would you? Business owners need to approach website development in the same way.
People receive tons of training to learn how to create a website, but today we’re going to stick to the basics. If website-building is in your future, here are six tips for success:
1. Define your website.
Before you start creating content, take a minute to answer these questions:
- Why am I building a website?
- What functions will my website serve?
- Who is my target audience?
The answers to these questions will help guide your mission, web content and goals.
2. Choose a domain name.
If available, your company name or a name that speaks directly to what you do are ideal domain names. An experienced domain broker, such as DomainBroker.org, can help you acquire a domain name that will complement your goals.
3. Map out your website on paper.
Websites are an intricate collection of related ideas and functions. Determine the pages your website will need and figure out how they will connect for an easy-to-navigate experience.
4. Strive for a top-notch user experience.
The internet has come a long way, and web designers need to keep up with high user expectations. Make sure your site experience is smooth, rapid and easy to keep users coming back for more.
5. Incorporate an effective SEO strategy.
Search engine optimization, commonly called SEO, is a strategy for using commonly-searched terms throughout your web content. An effective SEO strategy ensures that your website ranks highly on search engines, organically driving traffic to your website.
6. Aim for continuous improvement.
Spoiler alert: Your first attempt at website creation won’t be perfect. Use analytics tools to monitor your website’s performance and adjust accordingly.
Contact DomainBroker Today!
Do you want to add a thoughtful domain name to your marketing strategy? Connect with DomainBroker.org today to learn how to acquire a domain name that contributes to your business goals!