We heard that you’re diving headfirst into creating a company. You know how important it is to have a solid marketing plan, so you’ve decided to put some serious thought into a domain name purchase.

Good for you! You’re on the right track to entrepreneurial success. As you learn more about domain names, you’ll find that buying one is almost like buying a house. There are brokers (like us) involved, and you probably won’t be able to finance this purchase with the dollar bills in your wallet. That’s right: Domain names can cost big bucks, so it’s important to proceed with caution.

If you go into your domain name purchase prepared, you’ll have the best chance of making a wise investment. Today we are going to discuss two questions that you need to ask before making this all-important purchase.

How am I planning to use the domain name?

This post focuses on using a domain name for business purposes, but some people buy them for personal use. If you are using a domain name to boost your business, will it be incorporated into your company’s email address? We typically advise our business clients to say as much as they can in as few words as possible when they are creating their domain name.

What is the domain name’s history?

If you are considering a domain name that was previously used by another entity, find out if it comes with any negative baggage. Ideally, you’ll want to find a name that was used professionally and appropriately. Do some digging and find out if the name is attached to illegal activities, such as scams or phishing.

A domain name’s sketchy history is never truly in the past. If you take your chances on a shady domain name, your business will likely experience these adverse effects:

  • Your name, and thus your business, might be blocked by many internet service providers.
  • Your business-related emails might not reach your potential clientele.
  • Popular search engines might place a filter on your domain name to prevent it from showing up during user searches.

It sounds like you have some research to do! If you would like to learn more about selecting the best domain name for your business, contact DomainBroker today. We’ll offer our best advice on spending your marketing budget wisely on an effective domain name!

Contact us at (800) 683-9010 or email us here for more information.