Domain names, premium domain names, top-level domains … If you are a small business owner in 2022, you’ve probably noticed this jargon floating around. You might wonder how these terms fit into your company’s goals. Should you invest in a premium domain? Is a premium domain overkill for your small business’s limited budget?
It’s natural to feel anxious when you hand over your company’s hard-fought earnings. That anxiety intensifies when you use your profits to purchase something you can’t hold in your hand, such as a domain name.
Here’s our view: Premium domain names are worth the investment. They simplify your advertising strategy, and they might save your business some money in the long run. Our mission is to share our knowledge about premium domain names and give you the details you need to make an informed business decision.
Premium Domain Names: What Takes Them to the Next Level?
You already know that your domain name is your unique location on the world wide web. In other words, it’s your virtual address. Why are some domain names labeled as “premium” while others aren’t?
Premium domain names have features that set them apart from other domains. When you invest in a premium domain, here are a few of the things that you are paying for:
- Premium domain names are short and easy to spell for maximum customer recognition.
- Premium domains feature a top-level domain extension, such as .com or .org.
- When customers see a premium domain, they should immediately understand the company’s focus.
Benefits of a Premium Domain Name
Since your premium domain name belongs to you alone and possesses the above characteristics, it will probably come with a hefty price tag. Don’t let this discourage you! Many business owners believe that the benefits of a premium domain far outweigh the initial costs. Here are a few reasons why premium domain names are worth it:
- Customers will easily find your business on the web.
If your domain name is complicated and hard to remember, customers will become frustrated and might head in another direction. Make it easy on them! Select a premium domain name that is simple, memorable and brandable.
- A premium domain name will improve your SEO.
Search engine optimization, or SEO for short, is internet-speak for getting your website to rank highly in search engine results. We’ll do an SEO lesson another time, but for now, understand that premium domain names tend to appear higher on web searches than other domain names.
- You might save money over time.
If you own a premium domain name, you might be able to ditch other expensive, cumbersome and minimally-effective advertising methods. Potential customers may even stumble upon your company by accident!
- Premium domain names increase company credibility.
Customers want to do business with trustworthy companies. Premium domain names look more credible compared to their non-premium counterparts.
Contact DomainBroker.org Today!
At DomainBroker.org, we understand that the world wide web is much more than a world. It’s a complicated universe, and we’re here to help you navigate it. We’ll help you increase your web visibility and reach your business goals using today’s technology. Contact us to see how a premium domain name might enhance your marketing strategy!