becomes winning strategy for promoting chess

Chess is a game of strategy that forces players to plan their moves to achieve an advantage over their competition which is what Chess NYC did with its domain name. It was already a leader in chess education in New York City, but the owners of the company believed they could do more to build their internet presence. Their branding and marketing strategy began with a new domain name acquired from

The decision to acquire took into consideration some of the basic principles for choosing a domain name, including:

  • The name should work with your existing brand or the brand you wish to create.
  • It should be simple, concise and easy to remember and type.
  • The domain name should be available for use on social media. helped the company acquire the domain to take full advantage of its ties to New York City while abandoning the .us extension for the more familiar .com.