Listen up, small business owners! Here’s a must-know fact that you need to succeed: Your small business needs a website, and a Facebook page doesn’t count.
Everyone is on social media, so why is it a bad idea to rely on it for your company’s web presence? Why should you shell out the extra dollars for a website?
We understand your hesitation, but we still believe that a website is a valuable tool. Here are five reasons why a website for your business should top your priority list:
- Create a Positive First Impression: You never get a second chance to make a first impression, and websites are responsible for a lot of those initial glances. If you create a website for your business, you can control how customers see you. Whether your business is serious or whimsical, you can set the desired tone on your website.
- Establish Credibility: There is so much shady info on the internet. A thoughtful website design infused with quality content will show potential clients that you don’t fall into the questionable category. You’ll be able to elaborate on your company’s purpose, mission and values, setting your services apart from your competitor’s.
- Around-the-Clock Availability: Do you sell an outstanding product? A website gives your potential customers a way to purchase your goods at their convenience. Are you a service-based business? You can equip your website with scheduling capabilities so that your clients can commit to your service as soon as they see that you’re credible.
- Dominate Google Searches: In today’s digital world, people begin their search for goods and services on the internet. Companies that don’t rank on Google are missing out on an opportunity to generate leads. If social media is the only way you tout your business on the internet, it won’t be enough to appear on Google’s coveted first page of results.
- Run With the Big Dogs: It might seem impossible for a locally-run business to compete with national companies. If you have a quality website, this tall task becomes effortless. Google generates results based on a user’s location, so if you take a minute to connect your website to a Google “My Business” page, your company has a better chance of being seen.