A domain name is short and sweet, so it should be easy to create one, right? Wrong! If you think that it’s easy to come up with a good domain name for your business, you’re in for a surprise. Selecting a domain name is so crucial, successful companies usually hire a pro to help.

If you are trying to come up with a domain name for your business, a professional will help you dot your I’s and cross your T’s, but ultimately you’ll have the final say. That’s why you need to know the rules of domain name development. Here are some dos and don’ts to consider as you develop a winning domain name:

• DO choose a name that makes sense.
  You might be thinking, “Why would I select a name that doesn’t apply to my company?” As you are considering different domain names, think of the alternate meanings that each one could have. The best domain name is the one that describes your company and nothing else.
• DON’T use slang terms.
  Not everyone is up on the latest buzzwords in your business. Stick with time-tested terms that are easy for people who are unfamiliar with your industry to understand.
• DO go for a catchy name.
  When selecting a domain name, easy to say and easy to spell are your mantras. Words with several silent letters or multiple spellings are a no-go.
• DON’T use numbers in your domain name.
  Using numbers in your domain name is downright confusing to potential customers. Should they spell out the number or type the digits? The wrong move could send your customer on a wild goose chase around the internet, and they might give up on trying to find you.
• DO incorporate keywords into your domain name.
  Keywords are the “key” to making your domain name rank high on Google. Everyone knows that the higher your company ranks on popular search engines, the more customers you’ll grab!

Do you need help securing a domain name that will send your business into orbit? Team up with DomainBroker and prepare for blastoff!

Contact us at (800) 683-9010 or email us here for more information.