“You never get a second chance to make a first impression.” Scholars have written pages and pages on this topic, but in the business world, we don’t need to know the nitty-gritty details. We just need to know that the phrase stands true. First...
Do you remember when advertising a business meant taking out an ad in the paper, renting a billboard or buying a spot on the radio? If you’re too young to have these fond memories, trust us. Once upon a time, the internet was not the first place people went to...
Domain names, premium domain names, top-level domains … If you are a small business owner in 2022, you’ve probably noticed this jargon floating around. You might wonder how these terms fit into your company’s goals. Should you invest in a premium...
Social media began as a tech-savvy way to connect with friends and family. Over the years, people realized that they could use these platforms to spread the word. What exactly are people saying and learning through social media? These days, we’re hopping on...
Do you think you own a coveted domain name? If you do, you have the potential to make some serious cash if you decide to sell. Domain names are the virtual version of real estate, and it’s not unusual for these transactions to involve upwards of $1 million. If...
Listen up, small business owners! Here’s a must-know fact that you need to succeed: Your small business needs a website, and a Facebook page doesn’t count. Everyone is on social media, so why is it a bad idea to rely on it for your company’s web...
